Tuesday, May 5, 2020
Branding Sales Organizational Development â⬠Myassignmenthelp.Com
Question: What Is The Impact Of Branding In Sales Or Organizational Development? Answer: Introducation Problem Statement The topic is for the analysis of the impact of branding activities and their role in the improvement of the sales operations and development of the organization. According to Rubera and Droge (2013), the research would include the systematic deployment of the improved activities for forming the collateral analysis of the branding factor for the development of the operations and implication of the improved processes. The development of the organization had supported the modification of the improved processes for implying the effective role in the management of the system functions (Rezvanpour Bayat, 2017). The branding would include the impact of the organization development for the improvement of the operations and processes. The main benefit of implementing the branding concept is for getting the customers attraction and development of the organizational sales. As opined by Strebinger (2014), the branding would form the specific loyalty for the organization and it would help in dev eloping the improved operations for the organization. Research Aims and Objectives The development of the operations would ensure the deployment of the improved processes for the organizational development (Ginesta de San Eugenio, 2014). The aims of the research on the impact of the branding on the sales or organizational development has been pointed out below, Collection of the data would be done for ensuring that the branding has brought about positive impact on the activities of the sales and processes. The study would also ensure that the functions of the organizations are being positively affected by the branding. Development of the operational plan would involve the formation of the existing facilities to improve the existing operations and develop the most appropriate anomaly of operations that could form the improvement of the organizational structure. The objectives of the study of the impact of customer satisfaction and relationship quality on customer retention are, To collect sufficient data for forming the analysis of the impact of the branding on the sales operation in the organization To form an analysis of the factors of the development for the organization based on the branding activities To use the analysis for forming a report for the improvement of the operations for the organization Methodology Literature Synopsis According to Magnoni and Roux (2017), branding can be defined as the development of the organization with respect to any particular commodities for supporting the major activities of the operations. The concept of the system development would involve the activities of the operations (Ci, Park Kim, 2017). The exploration would incorporate the precise sending of the enhanced exercises for framing the guarantee examination of the branding factor for the advancement of the operations and ramifications of the enhanced procedures (Seo Jang, 2013). The advancement of the association had upheld the adjustment of the enhanced procedures for suggesting the powerful part in the administration of the framework capacities. The branding would incorporate the effect of the association advancement for the change of the operations and procedures (Huertas-Garcia et al., 2017). The fundamental advantage of executing the branding idea is for getting the client's fascination and improvement of the hier archical deals (Rahman, 2014). The branding would frame the particular steadfastness for the association and it would help in building up the enhanced operations for the association. Data Accumulation Qualitative Data: According to Neven (2014), the qualitative data accumulation would be implied with the help of the past reports and other data records kept for the analysis in future. The data from the various companies can be used for forming the qualitative analysis of the study. Quantitative Data: The individual questionnaire fill up would be helpful for developing the quantitative analysis of the customer retention attribute (Inama, 2015). The various bar charts and pie diagrams can be used for the quantitative analysis References Ci, C., Park, S., Kim, B. (2017, July). DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND HM. In2017 Global Fashion Management Conference at Vienna(pp. 65-66). Ginesta, X., de San Eugenio, J. (2014). The use of football as a country branding strategy. Case study: Qatar and the Catalan sports press.Communication Sport,2(3), 225-241. Huertas-Garca, R., Huertas-Garca, R., Lengler, J., Lengler, J., Consolacin-Segura, C., Consolacin-Segura, C. (2017). Co-branding strategy in cause-related advertising: the fit between brand and cause.Journal of Product Brand Management,26(2), 135-150. Inama, S. (2015). Branding products initiatives in LDCs trough GIs: the case of the Kampot Pepper in Cambodia and the Harenna Coffe in Ethiopia.Connecting local and global food for sustainable solutions in public food procurement,14, 163. Magnoni, F., Roux, E. (2017). The impact of brand familiarity, branding and distribution strategy on luxury brand dilution. InThe Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World(pp. 100-103). Springer, Cham. Neven, S. (2014). Branding strategy for specialized tourist product.Advances in management,7(1), 8. Rahman, M. (2014). Differentiated brand experience in brand parity through branded branding strategy.Journal of Strategic Marketing,22(7), 603-615. Rezvanpour, N., Bayat, A. (2017). Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran.Energy Procedia,115, 6-17. Rubera, G., Droge, C. (2013). Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy.Journal of Product Innovation Management,30(3), 448-464. Seo, S., Jang, S. S. (2013). The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, 192-201. Strebinger, A. (2014). Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy.European Journal of Marketing,48(9/10), 1782-1804.
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