Tuesday, May 5, 2020
Branding Sales Organizational Development â⬠Myassignmenthelp.Com
Question: What Is The Impact Of Branding In Sales Or Organizational Development? Answer: Introducation Problem Statement The topic is for the analysis of the impact of branding activities and their role in the improvement of the sales operations and development of the organization. According to Rubera and Droge (2013), the research would include the systematic deployment of the improved activities for forming the collateral analysis of the branding factor for the development of the operations and implication of the improved processes. The development of the organization had supported the modification of the improved processes for implying the effective role in the management of the system functions (Rezvanpour Bayat, 2017). The branding would include the impact of the organization development for the improvement of the operations and processes. The main benefit of implementing the branding concept is for getting the customers attraction and development of the organizational sales. As opined by Strebinger (2014), the branding would form the specific loyalty for the organization and it would help in dev eloping the improved operations for the organization. Research Aims and Objectives The development of the operations would ensure the deployment of the improved processes for the organizational development (Ginesta de San Eugenio, 2014). The aims of the research on the impact of the branding on the sales or organizational development has been pointed out below, Collection of the data would be done for ensuring that the branding has brought about positive impact on the activities of the sales and processes. The study would also ensure that the functions of the organizations are being positively affected by the branding. Development of the operational plan would involve the formation of the existing facilities to improve the existing operations and develop the most appropriate anomaly of operations that could form the improvement of the organizational structure. The objectives of the study of the impact of customer satisfaction and relationship quality on customer retention are, To collect sufficient data for forming the analysis of the impact of the branding on the sales operation in the organization To form an analysis of the factors of the development for the organization based on the branding activities To use the analysis for forming a report for the improvement of the operations for the organization Methodology Literature Synopsis According to Magnoni and Roux (2017), branding can be defined as the development of the organization with respect to any particular commodities for supporting the major activities of the operations. The concept of the system development would involve the activities of the operations (Ci, Park Kim, 2017). The exploration would incorporate the precise sending of the enhanced exercises for framing the guarantee examination of the branding factor for the advancement of the operations and ramifications of the enhanced procedures (Seo Jang, 2013). The advancement of the association had upheld the adjustment of the enhanced procedures for suggesting the powerful part in the administration of the framework capacities. The branding would incorporate the effect of the association advancement for the change of the operations and procedures (Huertas-Garcia et al., 2017). The fundamental advantage of executing the branding idea is for getting the client's fascination and improvement of the hier archical deals (Rahman, 2014). The branding would frame the particular steadfastness for the association and it would help in building up the enhanced operations for the association. Data Accumulation Qualitative Data: According to Neven (2014), the qualitative data accumulation would be implied with the help of the past reports and other data records kept for the analysis in future. The data from the various companies can be used for forming the qualitative analysis of the study. Quantitative Data: The individual questionnaire fill up would be helpful for developing the quantitative analysis of the customer retention attribute (Inama, 2015). The various bar charts and pie diagrams can be used for the quantitative analysis References Ci, C., Park, S., Kim, B. (2017, July). DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND HM. In2017 Global Fashion Management Conference at Vienna(pp. 65-66). Ginesta, X., de San Eugenio, J. (2014). The use of football as a country branding strategy. Case study: Qatar and the Catalan sports press.Communication Sport,2(3), 225-241. Huertas-Garca, R., Huertas-Garca, R., Lengler, J., Lengler, J., Consolacin-Segura, C., Consolacin-Segura, C. (2017). Co-branding strategy in cause-related advertising: the fit between brand and cause.Journal of Product Brand Management,26(2), 135-150. Inama, S. (2015). Branding products initiatives in LDCs trough GIs: the case of the Kampot Pepper in Cambodia and the Harenna Coffe in Ethiopia.Connecting local and global food for sustainable solutions in public food procurement,14, 163. Magnoni, F., Roux, E. (2017). The impact of brand familiarity, branding and distribution strategy on luxury brand dilution. InThe Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World(pp. 100-103). Springer, Cham. Neven, S. (2014). Branding strategy for specialized tourist product.Advances in management,7(1), 8. Rahman, M. (2014). Differentiated brand experience in brand parity through branded branding strategy.Journal of Strategic Marketing,22(7), 603-615. Rezvanpour, N., Bayat, A. (2017). Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran.Energy Procedia,115, 6-17. Rubera, G., Droge, C. (2013). Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy.Journal of Product Innovation Management,30(3), 448-464. Seo, S., Jang, S. S. (2013). The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, 192-201. Strebinger, A. (2014). Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy.European Journal of Marketing,48(9/10), 1782-1804.
Friday, April 17, 2020
Keynesian Economics vs. Classical Economics free essay sample
In economics, there are two main theories: Keynesian economics and Classical economics. Each approach to economics has a different take on monetary policy, consumer behavior, and last but not least, government spending. Let us first look into classical economics. The basis of the Classical Theory of Economics is self-regulation. Supporters believe that the economy is able to maintain its-self and is always capable of achieving the natural level of real GDP. While circumstances do occasionally arise that effect the economy, causing it to fall above or below the natural GDP level, self-adjusting mechanisms are believed to exist. The belief that prices, wages, and interest rates are flexible and Sayââ¬â¢s Law are two of the classical economists most firmly held beliefs. Sayââ¬â¢s law basically states that the economy is always capable of demanding all of the output that its workers and firms choose to produce. Hence, government intervention is not needed. We will write a custom essay sample on Keynesian Economics vs. Classical Economics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Generally, political liberals would side with Classical economics. Keynesian Theory rejects Sayââ¬â¢s Law of self-regulation and suggests that the relationship between aggregate income and expenditure is key. Keynesian believers agree that government should step in and implement policies that will regulate the economy more efficiently. Typically political conservatives would agree with the Keynesian Theory. Were I a policy maker receiving conflicting advice, I would consider all aspects of the issue including equilibrium real GDP, employment, and prices. Money is measured in different ways, mainly focusing on the liquidity, or how easily and quickly it can turn into a spendable form (Ayer Colligne, Pg. 328). There are three main measurements; M1, M2 and M3. M1 represents the most liquid form of money and consists of the sum of currency and coins in the hands of the public, demand deposits, checkable deposits, and travelers checks. M2 is the sum of M1 plus the balances in savings deposits and balances deposited into money market mutual funds. Lastly, M3 is the summation of M2 plus large time deposits (greater then 100k), and several other near monies Ayer Colligne, Pg. 328-329). Expansionary monetary policies are fiscal policies that encourage economic growth. The deposit multiplier is a value representing the ratio of bank reserves to bank deposits. If bank reserves increase, bank deposits may increase by the amount of the increase times the deposit multiplier (Ayer Colligne, pg 257-328). Balance of payments accounts are an account of all transactions (monetary) between a country and the rest of the world. The BOP includes two sub accounts: the current account and the capital and financial account. The current account is adjusted for international incomes and transfers and records the monetaty value of imports and exports (both goods and services). The capital and financial accounts records the monetary value of capital inflows and outflows, and any financial investments (purchasing of stocks or bonds). The BOP must have a balance that equals zero (Ayers Collinge, pgs 378-380). The balance of payment accounts is very important to economic growth because it encourages international trade and hold each country accountable for fiscal policy. International commerce can increase the countryââ¬â¢s consumption, however not all share in the gains. The majority of the economy benefits from international trade, but some people will end up losing due to job opportunities lost, migration, and eventual inflation/deflation, or market uneasiness.
Tuesday, April 14, 2020
College Student Scholarship
College Student ScholarshipSample College Essay Umaine, though she is by far the least knowledgeable of the three students competing for a college student scholarship; nonetheless, is the one that seems to have the most challenging task. She must write a composition in a matter of minutes; however, her intellect and previous achievements allow her to become successful.There are many ways that these scholarships can be won, and Ms. Umaine will need to have a solid grasp of several different subjects, including art, music, politics, history, and literature. The professor, Mr. Monty, remarks that even though this competition is not completely the same as a typical academic writing experience, he hopes to make the essay an enriching experience for Ms. Umaine. She also has the opportunity to interact with other students who might be able to provide encouragement and help to get her to success.When asked about her experience, Ms. Umaine describes how she came across the book The Best Ameri can Essays at the local library. She describes how the book inspired her to begin writing, which eventually led her to being the College Student Scholarship Winner.The first part of Ms. Umaine's essay is a research of her past experiences. She is asked to describe some of her prior work, which was not done in an academically challenging environment. Many times the author of a scholarship essay has very little exposure to other forms of writing, and she therefore uses her own experience as a guide.In this portion of the essay, she makes use of basic research skills to gather the facts about herself and then uses her knowledge base to address them. She should include a list of all the scholarships she has received, as well as the amount they paid, or what they paid her. She must also inform the reader of the places where she is currently enrolled, and any awards that were given for achievements.The second part of Ms. Umaine's essay is a summary of her thesis statement. This should inc lude information on her opinion on political events, the progress of current events, her love of literature, and her desire to understand the many cultures in the United States.She must then present her ideas to the reader, and must outline the completion of her project, which she describes in the third section of her essay. It is encouraged that Ms. Umaine not only looks forward to the day that she wins the scholarship, but that she also takes steps to prepare for the competition.She is given several tips on how to prepare for the competition and on how to prepare for the essay, which includes the use of an organizer, index cards, and dictionaries. The guidelines for writing the essay is available in the student section of this book.
Friday, March 13, 2020
Free Essays on Theme Essay On Macbeth
The story of Macbeth is portrayed by Shakespeare as evilââ¬â¢s operation in the world in Elizabethan times, but still has its place in todays life. Shakespeare accomplishes this by using a powerful and unsuspecting character such as Macbeth, maybe any one of us, a good leader, strong willed and a person that is looked upon. The audience sees how evil, tempts Macbeth, just as evil tempts everyone of us everyday. Furthermore the use of messages addressing to or addressed by, how evil Macbeth is. The Evil inside Macbeth is quite evident; for he commits several murders. Finally, there are certain analogies, which suggest that Macbeth is comparable to Satan. In this essay I will show you how the play of Macbeth is actually a study of evil and how Macbeth the man represents that evil Shakespeare intended on using a hero of good deeds such as Macbeth, as his figure. He is seen as a good advocate of Satanââ¬â¢s evil conduct: for an evil person is one you least expect. Macbeth starts off as a humble man and a savior of his native land Scotland After returning from a heroic victory, Ross, a noble Thane, describes what a significant officer Macbeth is for his kingdom: "The king hath happily received, Macbeth, The news of thy success; and when he reads Thy personal venture in the rebelââ¬â¢s fight, His wonders and his praises do contend Which should be thine or his. Silenced with that, In viewing oââ¬â¢er the rest oââ¬â¢thââ¬â¢ selfsame day, He finds thee in the stout Norwegian ranks, Nothing afeard of what thyself didst make, Strange images of death. As thick as hail Came post with post, and every one did bear Thy praises in his kingdomââ¬â¢s great defense, And poured then down before him." [I.iii.89-99]. Macbeth, like any other man, had succumbed to some form of temptation. Shakespeare utilizes him as a model, to show how no matter how strong you may be; even the strongest man can be taken in by evil. Macbeth came across three wi... Free Essays on Theme Essay On Macbeth Free Essays on Theme Essay On Macbeth The story of Macbeth is portrayed by Shakespeare as evilââ¬â¢s operation in the world in Elizabethan times, but still has its place in todays life. Shakespeare accomplishes this by using a powerful and unsuspecting character such as Macbeth, maybe any one of us, a good leader, strong willed and a person that is looked upon. The audience sees how evil, tempts Macbeth, just as evil tempts everyone of us everyday. Furthermore the use of messages addressing to or addressed by, how evil Macbeth is. The Evil inside Macbeth is quite evident; for he commits several murders. Finally, there are certain analogies, which suggest that Macbeth is comparable to Satan. In this essay I will show you how the play of Macbeth is actually a study of evil and how Macbeth the man represents that evil Shakespeare intended on using a hero of good deeds such as Macbeth, as his figure. He is seen as a good advocate of Satanââ¬â¢s evil conduct: for an evil person is one you least expect. Macbeth starts off as a humble man and a savior of his native land Scotland After returning from a heroic victory, Ross, a noble Thane, describes what a significant officer Macbeth is for his kingdom: "The king hath happily received, Macbeth, The news of thy success; and when he reads Thy personal venture in the rebelââ¬â¢s fight, His wonders and his praises do contend Which should be thine or his. Silenced with that, In viewing oââ¬â¢er the rest oââ¬â¢thââ¬â¢ selfsame day, He finds thee in the stout Norwegian ranks, Nothing afeard of what thyself didst make, Strange images of death. As thick as hail Came post with post, and every one did bear Thy praises in his kingdomââ¬â¢s great defense, And poured then down before him." [I.iii.89-99]. Macbeth, like any other man, had succumbed to some form of temptation. Shakespeare utilizes him as a model, to show how no matter how strong you may be; even the strongest man can be taken in by evil. Macbeth came across three wi...
Wednesday, February 26, 2020
Why has the UK's productivity lagged behind that of its major Article
Why has the UK's productivity lagged behind that of its major competitors and what can be done to improve the productivity and competitiveness of the UK economy - Article Example A person such as the Exchequer Gordon Brownââ¬â¢s UK Chancellor, in his speeches, productivity is his main theme. However, despite the fact that UK is lagging, it is far much at the forefront in terms of labor and capital markets structural amendments. To come up to the analysis that UKââ¬â¢s productivity is low, examination of the economyââ¬â¢s six sectors took place and the results indicated that itââ¬â¢s true that output was low. Those sectors examined are; car production, retailing software, telecoms, food processing and hotels. McKinsey Global Institute a global most highly regarded management consulting firm is the one that conducted the research regarding the matter. UK should address several issues to increase its output. One of the major concerns is increasing expenditure to boost high levels of research and development and reducing diversion of resources towards the public sector which is less productive. It is vital for the state to increase its level of investment despite the fact that the Crash of Lehman Brothers led damaged the countryââ¬â¢s economy in the year 2008 because many other firms held off from investing in the modern, most efficient technology and processes. Businesses should enhance their levels of innovation, come up with good labor relations, improve their technology usage and adopt modern technology to ensure that businesses stay for long in their field. The government should come up with extra reforms in its business regulations in order to boost investment thus increasing productivity of the
Monday, February 10, 2020
Assignment Two Essay Example | Topics and Well Written Essays - 500 words
Assignment Two - Essay Example Christianity, the religion of Jesus Christ and his followers, is frequently described as the most tolerant of the monotheistic religions. Perhaps this is true but Christianity is not without its history of forced conversion, pogroms and religious intolerance. Although the founder of Protestantism and responsible for the historically significant schism within Christianity and the Catholic Church, Martin Luther also displayed a candid intolerance towards people who did not share his religious persuasion. Accordingly, Luther writes that the ââ¬Å"Turks pretend, despite the Holy Scriptures, that they are the chosen people of God, descendents of Ishmaelâ⬠and argues that they are slanderous, warlike and barbaric. Although his saves much disdain for the Catholic Church, the Muslims people are to be feared and their idolatry is not too be tolerated (Luther 116-117). Roger Williams, an early American settler and founder of what would later become Rhode Island, railed against the Cathol ic Church and Catholicism in general but also preached for a plurality of religious persuasions in the United States. Advocating religious tolerance and diversity in this new land he was a strong proponent of the division between church and state (Williams 117). Accordingly, there is also a strong tradition of religious tolerance in Islam, dating back to the Middle Ages and the Empire of Akbar in the 16th century. Akbar, Mughal Emperor of a vast Muslim-majority empire, represented an era of tolerance and openness to religious other than Islam and presided over a diverse population. Although a Muslim himself and presiding over a larger Muslim population, Akbar also reached out to the Hindus in his Empire and further drew inspiration from the Buddhists, Zoroastrians and other religious denominations in the empire. According to a less than laudatory biographer, Christians were also integrated into the empire and encouraged their beliefs within the dominant
Thursday, January 30, 2020
Video game console Essay Example for Free
Video game console Essay The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sonys PlayStation 3 and Nintendos Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality, it is slimmer than the previous Xbox 360 model and features integrated 802. 11 b/g/n Wi-Fi, TOSLINK S/PDIF optical audio output, a 250 GB hard drive, 5 USB 2. 0 ports (compared to the 3 from older versions) and a special AUX port. The overall goal of xbox 360 marketing program is to create enhanced public awareness through a comprehensive marketing campaign. we would like to see a 15 percent increase in the segment market of brand awareness. The Xbox 360 is very user friendly,convenience with Wi-Fi Connection, good customer services and advices, free download video game trailers. Additonal, We are planning to provide a prefect customer services system. Building brand awareness among affluent consumers. Using low price to penetration in the market segmentation. Also We will use pull strategy to capture potential consumer and use push strategy to reach with good relationship with each media channel. Internal situation Our company mission is reach a brand awarness of 60% up to 75% in the cosumer market. We will build up a good communication with our partner, using promtion discount offer to wholesaler and retailer, we will provide more information of our new products to them. External situation When economic recovery, it will make people have more purchase power to buy their needs. Highly income will make people to increae their enterainment with standard of living. Xbox360 compete with others manufacture such as PS3, Wii in the segment market. SWOT Analysis of Xbox360 Xbox360 is very powerful strengths such as Kinect (originally known by the code name Project Natal)is a controller-free gaming and entertainment experience for the Xbox 360 video game platform. The users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands or presented objects and images. The project is aimed at broadening the Xbox 360s audience beyond its typical gamer base. The Xbox360 is using HD Technology which makes a beautiful image and with visual expression. The powerful of Xbo360 is easily compat wiht previous Xbox games, it makes convenience who wants to play a previous games. Our pice is lower than PS3, Launch of Xbox 360 250 GB $299. 99 and The price of PS3 each unit cost around $400 to manufacture by August 2009 with 160GB. Our Weakness is the lack of Microsoft Xbox 360 Strength: â⬠¢ Integration of next generation DVD players i. e. HD technology â⬠¢ Backward compatibility with previous Xbox games â⬠¢ Online product ââ¬â the first of its kind â⬠¢ Lower price than most comparable competitor PS3 â⬠¢ The new product of kinect Weakness: â⬠¢ Expensive hardware and games â⬠¢ Production flows â⬠¢ Direct competition with Nintendo because of equally large customer base Opportunity â⬠¢ Penetration of new markets in ME â⬠¢ Penetration of untouched markets by means of bundling â⬠¢ Partnership with Hollywood studios Threat â⬠¢ Lower cost competitor i.e. Nintendo â⬠¢ Anti trust issues in Europe â⬠¢ Hardware complication Competition Sony Play Station. 3 Strength: â⬠¢ Integration of next generation DVD players â⬠¢ Backward compatibility with previous PS2 â⬠¢ Mostly Free Online product â⬠¢ Recent decline in profits Weakness: â⬠¢ Expensive hardware and games Opportunity â⬠¢ Great product lunch covering global spectrum. â⬠¢ Penetration of new markets in ME â⬠¢ Penetration of untouched markets by means of bundling â⬠¢ Partnership with Hollywood studios Threat â⬠¢ Lower cost competitor i. e. Nintendo. â⬠¢ Delays in production â⬠¢ Constant strategy change Nintendo Wii Strength: â⬠¢ Uniqueness of hardware motion detection â⬠¢ Low cost hardware and software â⬠¢ Intuitive usage Weakness: â⬠¢ Joystick liability â⬠¢ Limited selection of software Opportunity â⬠¢ Penetration of new markets in ME / Europe / Asia â⬠¢ Marketing to novice gamers including seniors and adults Threat â⬠¢ Loss of potential customer because of lack of software selection and sophistication of games. â⬠¢ Software developers abandon game development because of lack of adequate profits.
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